TOOLS of the TRADE:retro

General Mills has released retro cereal boxes for Cheerios brands, Lucky Charms, Cocoa Puffs and Trix until March 21 in Target stores. The designs, including back-of-box activities, were taken largely from the General Mills archives, with modifications to reflect food updates.


Consumers with five proof-of-purchase labels will be entitled to a free shirt at cerealwear.com. Consumers who would rather just buy one can go to the site and spend $5 to don a defunct Mills design.

Too cool!