TOOLS of the TRADE:packaging

HAPPY NEW YEAR!

I was in the grocery store over my holiday break and I was so excited to see the new Pepsi packaging. I've always been a Pepsi girl and I LOVE the new look! It's so sleek and sophicated. It definitely stands out on the shelves.

Some people think the new logo looks like a cheap knock off of Pepsi. I think this clean look is moving away from the over designed look with of textures and 3D. And that wet thirst quenched look -- it's gotta go!


Gosh... that's so 2000!

Check out this Pepsi packaging design video.