TOOLS of the TRADE: Lettering

This is my "new" FAV commercial (by JetBlue airlines).


I love the motion lettering and the people doing corny stuff. When I first saw the commercial I was like, "what the heck is this for?" The snack scene is the best one. I hate when I don't get a snack on the plane!



I even love on their web site their URL icon is hj! Looks like hi! Genius branding!!!